Monday, November 05, 2007

Lead With a Price Tag and Not a Solution

Customer: I'd like to start taking public transportation
Sales: One hundred fifty thousand dollars
Customer:What?!
Sales:That's what it costs
Customer: No, I don't want to buy a form of public transportation, I would like to see what my options are for taking public transportation as an alternative to my car for commuting
Sales:You can fax the PO to 555.1212
Customer: I shouldn't need a PO for taking the bus though right? Do you need a PO if you prepay for the entire year as a part of employer commuting benefits?
Sales:What is your shipping address?
Sales:I'm actually calling about information that I received in the mail already. What are you planning on sending to my address?
Sales:Your Ferrari of course
Customer:Why are you sending me a Ferrari?
Sales:Well, you want the best thing that your one hundred fifty thousand dollars can buy right?
**Click**